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The 5 Types of Social Media Strategies
Here’s a wonderful comic by Tom Fishburne, the Marketoonist. I personally am guilty of practicing the first four strategies in search of a quick return. It’s not my fault, I was young and dumb and...
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When is it Time to Switch from Free to Paid Social Media Management Tools?
Hi there. I’m Claire. I sit on the fence between Sales and Marketing at Argyle, and one of the things I spend my time doing is talking to folks who are trying out our platform. Most of them are...
View ArticleThe Analyst and the Community Manager: A Fable
An analyst was boasting to a community manager of his clever devices for managing his audience. “I have a whole bag of tricks,” he said, “which contain hundreds of ways of managing my audience.” “I...
View ArticleAutomation is Not Permission to be Lazy
Automation tools make people’s lives easier, simpler, and faster. Lazier is not on the list, but it’s starting to creep its way in. Last night around 11pm EDT, after working hours for most everyone in...
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The 3 L’s of B2B Social Marketing Content: Leads, Leadership & Love
Econsultancy.com just published their first Content Marketing Survey Report which, considering I’m sitting here writing a blog post, hits very close to home here at Argyle Social. Most worker bees in...
View ArticleThe One, Undeniable Truth of B2B Social Media is…
…B2B social media is one-to-one marketing. That’s the truth, B2B marketing is all about making and leveraging your connections, and B2B social media is absolutely no different. Here’s 4 tips on being a...
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